Telecom equipment and smartphone maker Nokia has announced a change in its brand identity for the first time in nearly 60 years. The company will present a new logo for this. It will have five different shapes forming the word Nokia. However, the new logo will not feature the blue color that has been part of the company’s logo for decades.
Nokia Chief Executive Pekka Lundmark told Reuters in a Interview “Earlier there was more engagement with smartphones and these days we are a business technology company,” he explained. He was giving information about the company’s business before the Mobile World Congress (MWC) which started on Monday in Barcelona, Spain. After taking over the helm of the troubled Nokia about three years ago, he laid out a three-pronged strategy for the business. Pekka said that the first phase of these has been completed and the second phase is about to begin.
The company plans to expand its service provider business, in which it sells equipment to telecom companies. However, the company’s focus is on selling equipment to other sectors. “Last year we had 21 percent growth in our enterprise segment. It accounts for about eight percent of our sales. We want to get it to double digits as soon as possible,” Pekka explained. Many technology companies making telecom equipment Nokia Selling equipment to automated factories by partnering with companies like There are a large number of factories in the manufacturing sector.
With plans to move towards factory automation and datacentres, Nokia will compete directly with big tech companies like Amazon and Microsoft. “There will be a variety of situations. In some they will be our partners, in some they may be our customers and there will be situations in which they will be our competitors,” Pekka explained. Along with this, he said, “India is the fastest growing market for us with low margins.” Nokia expects strong growth from North America in the second half of this year. Weakening macro-economic conditions in high-margin markets like North America have dampened demand.